Help customers engage their employees through direct private messaging

You can help your customers achieve better health outcomes and drive down costs for their workforce by engaging employees through our digital tools.

In today’s world of instant communication, digital engagement tools are the fastest and easiest way for members to stay up-to-date on information about their plan and to maximize their benefits. When you pair these digital tools with our advanced analytics and array of innovative capabilities to empower members, Independence is leading the way in delivering timely, relevant messages that drives member behaviors.

Our private communication tools deliver secure, personalized information to members through text message, emails, or ibxpress.com alerts on topics such as:

•	Health reminders: Personalized health reminders, like when it’s time for an annual visit or preventive care screening
•	Plan information: Notifications to help members access important plan information, like a link to their digital ID card, or the ability to reach Customer Service with one tap
•	Savings: Alerts on how to get the most out of their health plan, like information on how members can save when they visit an urgent care center instead of the ER, or use generic drugs instead of brand name medications

Why should customers engage through digital channels?

Our digital engagement channels have delivered concrete and quantifiable results:

•	IBX Wire messages get nearly three times more responses than direct mail.*
•	IBX Wire Enhanced Messaging (triggered by claims) contributed to a 45 percent increase in Health Coach engagements.
•	Members who get preventive care screening reminders are 160% more likely to get screenings
•	One large group customer experienced a 57% gap in care closure rate among the members who received messages about gaps in care.

How customers can promote IBX Wire opt-ins

We’ve developed a number of tools and materials customers can use to promote IBX Wire among their employees.

Materials to help promote digital engagement tools

•	Get Connected sign-up page
•	Member email template
•	IBX Wire video
•	Online tools brochure
•	Member Flyer

Help your customers get their employees more engaged in their health with IBX Wire.

If you have any questions, please contact Erin Thurston.

*Response rates are based on IBX Wire campaign statistics

Members should have their member ID card ready when they call or text to sign up. Standard message and data rates may apply. Text STOP to stop and HELP for help. Terms and conditions available at www.myhelpsite.net/ibx. Notification messages within IBX Wire are sent via automated SMS. Enrollment in IBX Wire is not a requirement to purchase goods and services from Independence Blue Cross. Wire is a trademark of Relay Network, LLC.

Independence Blue Cross offers products directly, through its subsidiaries Keystone Health Plan East and QCC Insurance Company, and with Highmark Blue Shield — independent licensees of the Blue Cross and Blue Shield Association.