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Commercial Newsletter - Winter 2015 |
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In This IssueYardi News Client News
Client in Focus
Industry Trends |
Client NewsBetter Leasing with YardiPyramid Management GroupIn the fast-paced world of retail leasing, preparation for a client presentation is paramount. Managing the slide decks, floor plans, lease documents and other materials that make a lease pitch possible is no small feat.
At Yardi client Pyramid Management Group, a commercial property manager handling 16 major indoor shopping malls in New York and Massachusetts, John Cico sought out a document management solution that would relieve the headaches experienced in the past. “Emails within Outlook were really not accessible by other people or organized in such a way that made it possible for us to go back and have another leasing rep pick up the trail from where it left off,” explained Cico, a Director in the company’s Finance department. But a centralized, cloud-based repository for documents wasn’t the only item on the wish list. He wanted a technology solution that would make his team of 35 leasing representatives and mall managers stand out in the retail leasing space. In a perfect world, it would support mobile on-site presentations to clients, electronically execute leases, and archive important documents for reference and reuse. As he explained Pyramid’s needs to the Yardi Commercial LeasingPad development team, Cico was impressed with their response. “It’s quite pleasing to see the amount of effort and time that Yardi will put into developing something that will truly work for us. From the start, and continuing today, Yardi has always been willing to listen and when things could be changed to accommodate our needs, they’ve always met that challenge,” Cico said. Knowing that a brand-new platform for document retention and process management wouldn’t be easily implemented overnight, Pyramid Management Group wisely implemented Yardi’s Commercial LeasingPad and Orion Document Management applications in stages. The intent was to not distract from signing leases as usual but rather, to focus on the efficiencies made possible with the new technology. “The real desire was not to impose such a huge learning curve on people initially that it would take the focus away from the leasing effort. We couldn’t slow down the production of our leasing reps, such that leasing for the next six months could be hindered. The idea was that we would try to phase the process in over a number of steps, to minimize the disruption of the leasing process,” Cico explained. No ill effects on performance have been noted thus far. In 2015, Pyramid Management Group has had a stellar year, matching their corporate performance from 2014 within the first nine months of the year. With leasing volume and occupancy high, it’s a good time to explore further opportunities to enhance the leasing process and keep improving production, Cico noted. The hurdle of individual skepticism about a new system, common in most real estate technology implementations, was effectively overcome by taking a gradual approach. Now 18 months into the process, “we are seeing our leasing agents become more comfortable with it. I think they understand some of the mistakes that they were making early on, and we have been able to correct those,” Cico said. Adoption of the platform is 100 percent. And he isn’t done making changes yet, either. Each morning at 6:30am, the Pyramid Management Group team gathers for an all-hands-on-deck meeting to discuss pending transactions and leasing progress. It’s a veritable war room of leasing strategy. Management of documents is key to its success, as team members present upcoming client pitches and trade ideas and feedback. In conjunction with LeasingPad, Orion Document Management has created quick and easy access to the presentation materials required. Ultimately, Cico envisions, the morning meeting will be even further dependent on Yardi technology. A digital, 3-D stacking plan customized for the company by Yardi has been a major first step. Moving walls and retail spaces within the mall is an important part of the leasing process, and only so much information can be presented on a 2-D, traditional plan. “The stacking plan Yardi created has really opened up a new dimension to what we might be able to do in the morning meeting to make it more productive,” said Cico. “What I see is the evolution of a meeting where we’re actually going through all of the meeting materials straight out of Yardi and straight out of LeasingPad,” he said. That day may not be far away. For more information about Pyramid Management Group, visit http://www.pyramidmg.com |
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